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Strategic planning is the critical foundation of any marketing initiative — the road map to achieve business objectives. Mzinga Communications prides itself on the quest for establishing S.M.A.R.T. goals and researching The Big Idea, essential components to breakthrough market or self-imposed boundaries. Big ideas are fresh, effective, work hardest and ultimately create a successful marketing campaign.

Strategic Planning Components

  • Establish S.M.A.R.T. goals (Specific, Measurable, Achievable, Relevant, Time bound)
  • Conduct market research: quantitative, qualitative, focus groups
  • Thorough analysis of competition and marketplace conditions
  • Develop brand identity and strategic positioning
  • Research, collaborate, focus and discover The Big Idea

 

 

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