by admin | Feb 24, 2023 | All Categories, Blog
Continuous marketing improvement is vital for any business. What worked a year ago may not work now and customers’ tastes constantly change. Focusing on making small changes to a process to achieve goals such as improving products and services increases customer...
by admin | Feb 21, 2023 | All Categories, Blog
No one likes a braggart! As children, it was a lesson learnt from lengthy conversations about a white lie we took too far. Slowly, we became accustomed to associating personal stories with bragging with some stopping altogether. From a professional perspective,...
by admin | Feb 20, 2023 | All Categories, Blog
Building a Strong Foundation The digital age is dictated by a strong online presence, regardless of whether the activities are commercial or personal. While there are many ways to achieve this, Search Engine Optimization (SEO) remains crucial to any digital marketing...
by admin | Feb 13, 2023 | All Categories, Blog
The use of humor in advertising has been a popular strategy for many brands. Humor can make advertisements memorable, and shareable, and create a positive association with the brand. However, not all audiences respond to humor in the same way. As we explore the role...
by admin | Feb 9, 2023 | Blog
Before the boom of modern media, most of us grew up watching a specific TV station (KBC) and listening to several radio stations (VOK and VOA). A common denominator on these media channels, including the popular print back then, was the presence of ads all through....
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