CREDO FASTER: Electronic Airtime Product.

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Credo Faster, an easy, reliable and faster way to purchase airtime

Challenge:

Plan and execute an ATL and BTL campaign to support the growth of Credo faster an electronic credit Purchase service

Solution:

Increase product uptake through incentives, consumer education through on ground activations, and Media backed interviews. The end goal being to create a 360 degrees campaign.

Results:

Increased subscriber awareness and Product uptake.

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