How Mzinga Communications Worked with Tilil Technologies to Increase Awareness and Sales

Introduction:

Tilil Technologies is a leading, highly innovative software house, systems integrator, and technology provider. The company provides leading-edge technical solutions and consulting services to businesses, organizations, and governments. They were facing challenges generating quality leads and were looking for an agency to help with this specific marketing effort. That’s when they turned to Mzinga Communications for help.

Challenge:

Tilil Technologies’ challenge was targeting content that would resonate with their target audience and generate leads. They needed the campaign to help them stand out in a crowded market and establish themselves as industry leaders. Tasked with coming up with this B2B campaign targeting business owners and developers to use their products, the Mzinga Communications team got to work.

Solution:

Mzinga Communications curated a targeted digital media and experiential marketing campaign that allowed customers to engage with Tilil Technologies. We also developed a lead generation program aligned with the client’s goals, including

• Out-of-the-box online workshops. Through customer research, Mzinga Communications identified that the average Kenyan business owner preferred services by Tilil Technologies. Through the workshops, the attendees happily agreed to work as Brand Ambassadors.
• Mzinga Communications also developed educational marketing collaterals such as engaging graphics, videos, product guides, brochures, and banners to aid Tilil Technologies in cutting through the noise.

Results:

Suitably, Tilil Technologies increased its lead generation by over 50% and a significant increase in website traffic and engagement, quickly establishing them as industry leaders.

The content created during this campaign was well-received by their target audience and helped them build a stronger brand image. Our ongoing collaboration with their marketing team helped ensure that their content marketing efforts remained practical and relevant. Overall, by taking an engagement-oriented path, Mzinga was able to help Tilil Technologies become a dependable and recognized service provider.