According to mobile user statistics, the number of global smartphone users in 2023 has risen to more than 6.9 billion. Considering that we spend over 4 hours glued to a screen, this is probably the best canvas ever created. Cue Mobile Marketing. Simply a concept perfected for the user tired of cables and the awkwardness of consuming content on a wall-mounted screen. 

Wait! Is mobile marketing still SMS marketing? 

Well, SMS marketing is one of the services defining mobile marketing. Other services include ads on mobile apps, push notifications and different types of banners. 

It might sound revolutionary, but it’s not.

Several companies started adopting the mobile marketing strategy in the early 2000s, pushing the concept to its current status. Arguably a widely accepted model across industries, mobile marketing has benefits often lost on the general population. Here are just a few pros of mobile marketing.

IT’S ECONOMICAL

Right off the bat, mobile marketing is cheaper than traditional marketing methods such as print and TV. Since mobile marketing utilises mainstream and sometimes unconventional communication channels, choosing more affordable options is just as easy. Think of the incredible saving opportunities for smaller businesses without a big budget.

INSTANT RESULTS

24/7 access to an audience might be among the most underrated qualities of mobile marketing. As the world remains attached to their phones for most of the day, strategies such as push notifications have become the most effective channel to reach any audience instantly. Regardless of time and location, when a new message pops up, it’s almost always guaranteed to be opened. 

LOCATION-BASED

Relevance is a foundational aspect for all forms of digital content, and what connects people more than their location? Targeting audiences and sending messages based on this parameter ensures relevance and increases the chances for a return on investment.

LARGE AUDIENCE.

Business is a game of numbers, and despite social media’s narrative on numbers, billions remain rooted in the original modes of communication (call and text). Mobile marketing plugs into these modes and uses platforms such as mobile apps, games and text messaging capabilities to reach a bigger audience.

TRACKING CUSTOMER RESPONSE

“Feedback is the breakfast of champions”

Rick Tate

Yes, tracking customer responses is critical, and the various forms of mobile marketing allow a real-time feedback loop.  In essence, adjustments, improvements and upgrades are implementable based on the customer’s interests and needs without needing forms or long feedback loops. 

While mobile marketing can and should be an integral part of a company’s marketing strategy, it deserves the perspective of a complementary process for full effectiveness. Have you considered adding mobile marketing to your businesses’ marketing campaigns? If not, then this is your sign.