Communication is one of the most important issues in the workplace. An effective communication strategy not only impacts the overall business in an organization, the organization’s reputation in the public but also employee engagement as well.
Have you noticed that ads are getting bolder and more uncensored? The evolution of the marketing landscape might be a contributor, although a large percentage argue that it's the end user that's changing. Staying up-to-date has seen businesses and marketers adopt the...
Continuous marketing improvement is vital for any business. What worked a year ago may not work now and customers’ tastes constantly change. Focusing on making small changes to a process to achieve goals such as improving products and services increases customer...
No one likes a braggart! As children, it was a lesson learnt from lengthy conversations about a white lie we took too far. Slowly, we became accustomed to associating personal stories with bragging with some stopping altogether. From a professional perspective,...
Building a Strong Foundation The digital age is dictated by a strong online presence, regardless of whether the activities are commercial or personal. While there are many ways to achieve this, Search Engine Optimization (SEO) remains crucial to any digital marketing...
The use of humor in advertising has been a popular strategy for many brands. Humor can make advertisements memorable, and shareable, and create a positive association with the brand. However, not all audiences respond to humor in the same way. As we explore the role...
Before the boom of modern media, most of us grew up watching a specific TV station (KBC) and listening to several radio stations (VOK and VOA). A common denominator on these media channels, including the popular print back then, was the presence of ads all through....
Is mobile marketing still SMS marketing?
Well, SMS marketing is one of the services defining mobile marketing. Other services include ads on mobile apps, push notifications and different types of banners.
A good long-lasting brand is an invaluable aspect of any business. The goal is to build recognition and value which will eventually have your brand consistently standing out among the competitors. You want the logo, packaging, designs, and products to be easily...