Bragging vs. Publicity vs. Advertising

by | Feb 21, 2023 | All Categories, Blog

No one likes a braggart! As children, it was a lesson learnt from lengthy conversations about a white lie we took too far. Slowly, we became accustomed to associating personal stories with bragging with some stopping altogether. From a professional perspective,...
The Role of SEO in Digital Marketing

The Role of SEO in Digital Marketing

by | Feb 20, 2023 | All Categories, Blog

Building a Strong Foundation The digital age is dictated by a strong online presence, regardless of whether the activities are commercial or personal. While there are many ways to achieve this, Search Engine Optimization (SEO) remains crucial to any digital marketing...
Media Buying in Kenya: The 254 Version

Media Buying in Kenya: The 254 Version

by | Feb 9, 2023 | Blog

Before the boom of modern media, most of us grew up watching a specific TV station (KBC) and listening to several radio stations (VOK and VOA). A common denominator on these media channels, including the popular print back then, was the presence of ads all through....
Benefits of Mobile Marketing

Benefits of Mobile Marketing

by | Jan 30, 2023 | All Categories, Blog

Is mobile marketing still SMS marketing? 

Well, SMS marketing is one of the services defining mobile marketing. Other services include ads on mobile apps, push notifications and different types of banners. 

Reasons why Brand Management is Important

Reasons why Brand Management is Important

by | Jan 18, 2023 | All Categories, Blog

A good long-lasting brand is an invaluable aspect of any business. The goal is to build recognition and value which will eventually have your brand consistently standing out among the competitors. You want the logo, packaging, designs, and products to be easily...