Lottery: Lucky Box

Case Studies

Launching Lucky Box: A lottery Product in Kenya.

Challenge:

Plan and Execute a media campaign to support the Launching of Lucky Box, an innovative lottery product in Kenya.

Solution:

Create awareness, drive buzz and subscriber recruitment by highlighting how Lucky Box is different, exciting, easy to play and Win Lottery. A first of its kind in the Country.

Results:

An unprecedented product uptake, and customer engagement.

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