The Ultimate Guide to Defining Your Target Audience on Social Media.


Congratulations, you have come up with a billion-dollar solution to a specific problem. And according to research, your idea will give you returns within a year.

At that moment of champagne popping bliss, you remember, “Who am I selling to?

Yes, your software is perfect for running a small business. But do you know which industry will benefit most from your undeniably game-changing solution?

Or you may have come up with a delivery solution that is second only to Amazon. However, when you think about it, are you serving local or international clients, or are you going full corporate?

Here’s the ultimate guide to defining your target audience on social media.

  1. Analyze your clientele base

Whether on social media or not, you have a clientele base using your product or service. If you don’t, then you came up with the solution for a specific set of individuals. Who are they, and what do they love about your brand? What are they likely to appreciate more? The more you know, the more you can expand your clientele base.

  1. Define your Product or Service Idea

Okay, you have a product or service; but are you sure about the solution you have to offer? Is your delivery solution for larger items like cars, or is your focus on smaller items such as a week’s worth of groceries? Defining what you have to offer informs your approach to the people who need your service the most.

  1. Population perspective is everything!

If you want to become that ‘household name,’ you need to understand which households you need to impact. Whether it is age, gender, or even location, you need to understand who your product targets and what problems it solves.

It is tempting to merely focus on customers aged between 24 and 35 years to avoid the research hustle. The most important questions are, ‘Who are they exactly?’ ‘What connects them besides age?’ and ‘Does my project solve their problem?’


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